{ About Us }
About Medimark
Medimark was founded in July 2017 by Lin Chen. Lin was inspired to start the company after caring for a family member undergoing several medical procedures. She met many incredible specialists and their teams with the highest level of expertise, care and attention to benefit patients and their carers.
Unfortunately, these specialists were not easily accessible as they had minimal to no presence. How then will patients gain access to them if they are not aware they exist? She saw a need to help Australian patients connect with medical practitioners by providing medical practitioners an easy, affordable and effective way to market themselves.
Unfortunately, these specialists were not easily accessible as they had minimal to no presence. How then will patients gain access to them if they are not aware they exist? She saw a need to help Australian patients connect with medical practitioners by providing medical practitioners an easy, affordable and effective way to market themselves.
Our Mission
Medimark is a niche medical marketing and management agency located in Melbourne, Australia. We deliver both traditional and digital marketing and more importantly manage the assets and tasks on behalf of our clients who are time poor or do not have the technical understanding of the pivotal role marketing has to turn a practice into a successful business.
{ Meet Our Founder }
Lin Chen
Lin is the director and founder of Medimark, Australia’s first medical marketing and management agency. She has a passion for entrepreneurship and has cemented herself as one of the key players in the Australian medical marketing sphere, building development strategies and managing the implementation of creative solutions for specialty medical practices.
Lin has worked for over 15 years in strategic marketing, consultancy and healthcare so she understands the intricacies in providing an authentic customer experience for patients.
Before Lin began specialising in medical marketing, she worked as a Business Development Manager for a medical practice management firm. She has also worked in sales, strategy, operations and management across several multinational and family run businesses.
After speaking to hundreds of doctors, Lin came to realise that they haven’t received the same level of support other professionals get with respect to business development. This is because it is seen as taboo for a medical professional to promote themselves.
Lin decided it was time to get rid of the stigma for doctors to do marketing and offer them the same level of support that people in other industries receive.
She really enjoys working in the healthcare industry and helping the community. Lin wants to help people, who in turn help and care for people in need.
Lin has worked for over 15 years in strategic marketing, consultancy and healthcare so she understands the intricacies in providing an authentic customer experience for patients.
Before Lin began specialising in medical marketing, she worked as a Business Development Manager for a medical practice management firm. She has also worked in sales, strategy, operations and management across several multinational and family run businesses.
After speaking to hundreds of doctors, Lin came to realise that they haven’t received the same level of support other professionals get with respect to business development. This is because it is seen as taboo for a medical professional to promote themselves.
Lin decided it was time to get rid of the stigma for doctors to do marketing and offer them the same level of support that people in other industries receive.
She really enjoys working in the healthcare industry and helping the community. Lin wants to help people, who in turn help and care for people in need.
{ What we do }
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{ MEMBERS }
Meet Our Team
Lin Chen
Medical Marketing Director
Grace Deeley
Medical Marketing Coordinator
Akshita Mohan
Medical Marketing Coordinator
Milo Grey
Chief Catalyst of Happiness
Nerissa
Medical Copywriter
Peter
Photographer
Rose
Accounts
Liam
Media Broker
{ Why Us }
Why Choose Medimark As Your Partner For Growth?
Effective
Receive valuable advice from our team of medical marketers with in-depth knowledge of the industry and APRHA compliance guidelines.
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No lock in contracts
We promise flexibility with no lock-in contracts—so you’re free to stay because you want to, not because you have to.
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Exclusivity
We don’t work with your competitors – due to the competitive nature of marketing, we only partner with one medical profession in each location within Australia.
Single touchpoint
You’ll have a single touchpoint with a dedicated coordinator—making communication simple and seamless.
Working with Lin and Grace from Medimark has been an absolute pleasure! Their expertise and dedication in healthcare marketing have exceeded all expectations. They truly understand the unique needs of the industry and have delivered outstanding results that have made a significant impact on our business. I highly recommend Medimark to any healthcare organisation looking to elevate their marketing strategies and achieve exceptional outcomes. Thank you, Lin and Grace, for your incredible support!
Lin and her team have been wonderful. She was careful to identify my needs and goals and tailored her advice and marketing accordingly. Most of her advice has stood me in good stead. She has expertise dealing with the medical profession and is up to date with the latest developments not only in digital marketing but also what is happening in the medical field.
Lin and her team are terrific. They've become an invaluable partner to us, and have developed a deep understanding of what we are about as they have helped us improve communication within our business as well as with our customers, clients and patients. Very highly recommended.
It's been an absolute pleasure working with Medimark. Lin has always gone above and beyond for us to ensure all projects meet the brief and our needs are met. Highly recommended!
I worked with Medimark over a number of years. Medimark achieved each of their milestones including creation of a revamped website, search engine optimization, clinical trials recruitment and marketing of our professional services. Lin Chen was highly professional, established strong relationships with allied organizations and introduced a high level of professionalism to all of our marketing platforms. Lin is able to negotiate a complex regulatory environment, and is highly ethical in all aspects of her work.
Lin and her team at Medimark have been a great contributor to our business. They cover key elements of medical marketing and management including face to face marketing, patient experience, online content and SEO. Medimark works closely with the practice team to ensure a tailored and well co-ordinated approach. Highly recommended.
Lin Chen is fantastic! I can’t recommend her highly enough. Not only is she is vibrant, dynamic and energetic but she really goes the extra mile in terms of understanding the clients needs. She can be trusted and relied upon to get the job done excellently.
Lin has a razor-sharp focus and listens actively to your needs. Her years in the medical industry and her spatial thought and planning process is stellar. Thank you for your continued good work!
Lin has provided a wonderful customised service to my individual business needs. She explains what is required simply and clearly and ensures it is done is a cost-effective manner. I will definitely continue a working relationship with Medimark to ensure my marketing and online presence are kept up to date.
Lin's friendly approach, expertise, and knowledge helped me kick start my practice with practical marketing strategies. Thank you.
My sessions have filled up more with Lin's help. She is professional, thorough and efficient, and I have no hesitation recommending her to other colleagues.
Lin has been a great facilitator of our clinical trials recruitment activities. Lin gets the job done in a professional and thorough manner and is an absolute joy to work with.
We are very thankful for all the marketing strategies and hard work that Lin has put in for our practice, we highly recommend her expertise to any specialists who want to promote their business.
Lin helped me market my private practice after I returned from Fellowship. She is hardworking, conscientious and persistent. She thinks outside the box and her ideas generate real results. I would recommend her to anyone looking to gain a foothold in the increasingly competitive medical specialist market.
